Minted Artist Notifications


Minted’s artist community is arguably the driving force behind the company’s general revenue stream. Artists check the site daily in order to discover new contests to submit artwork to as well as view comments posted by other artists on their personal submissions. Notifying Minted artists of these occasions is extremely important since it both helps artists gain their own income if they win a contest and to tweak their designs from comments left by other artists as feedback/critiques. Currently, artists receive all these notifications as individual emails, and it was the general mindset that artists would respond quicker and more reliably to notifications within the site rather than offline. It became clear then that artist notifications received within the site would allow for a more streamlined flow to submit artwork, furthering individual artist’s revenue as well as Minted’s revenue with a larger stockpile of card options for consumers to buy.


There were a few key requirements going forward to best handle all use cases surrounding artist notifications:

  • create separate icon in top nav for artists when starting notification flow

  • create visuals for manual messaging that the Artist Relations team would send for special occasions

  • establish visual hierarchy where contest-related notifications and manual messages have more dominance than standard notifications 

  • house a space both for artist notifications and community feed for general users

A notification feed currently exists for general users on the site (updates from artists a user follows, winners of art contests, etc.), so my base for artist notifications rested on the visual treatment of the user feed already in place.

The current treatment for the community feed.

  1. A separate icon for artist flow

We have two obvious flows of how users could get to notifications for this project. One of them is our ‘general’ user who can click on the community feed icon to bring them to those notifications which already exists on the site. The other is our ‘artist’ user who would also click on a similar icon that would bring them to a similar space. While there were thoughts to keep the community icon to serve for artist notifications as well, it seemed to only visually serve for our general users and not artist users. There needed to be more clarification for how an artist could easily find their notifications, so I went forward with a bell icon that better represented notifications on a symbolic level.

The new artist notifications icon for the artist flow (left) vs. the community feed icon for general users (right).

2. the treatment for manual messaging

There will be a few occasions where the Artist Relations team will have to push manual notifications to artists (deadline extensions for challenges, Camp Minted announcements, etc.), so we needed to visually delineate between those manual messages and more general notifications.

Iterations of the manual messaging block.

I tinkered with the blue background since Minted has a pre-existing asset of blue representing an informational state within their component library, and ultimately decided to keep it so it would be inline with other Minted components. There was discussion as well to see if closing out these manual messages depending on their frequency would be an option in the case that some artists didn’t care to see them. Ultimately, it was decided they would not be removable since the frequency of manual messaging would not be very high.

3. Visual hierarchy within notifications

One of the main issues with this project centered around how to give certain notifications enough visual significance over others. While it’s important to push all relevant notifications to Minted artists, it seemed obvious that challenge notifications would carry the most weight. If a new artist wins a challenge on Minted, they are granted the chance to start selling their designs on the site, opening up the door for them to start making a revenue off of their designs. Return artists would have the chance to expand their visibility if they win challenges, which in turn would benefit them in the long run in terms of revenue as well.

Iterations of the challenge block for notifications.

4. A space for notifications

Our team knew that the frequency of notifications for popular artists would be substantially greater than the notifications pushed to general users, so it was fairly apparent that the current notification modal was too small for what Minted artists would need. I went forward with creating a full-height sidebar to house both artist notifications and the community feed, and a user who specifically is an artist could toggle between those two notification types. I also had to take into account for responsive sizing (desktop & mobile) so it was clear that the desktop components had to be translatable to other sizes as well.

The desktop version of toggling between artist notifications and the community feed.

Mobile follows a very similar approach with the main difference being that notifications take up the whole view space versus the sidebar in desktop.

The flow from the home page to artist notifications on mobile.