The user problem: Scheduling a call with a Meta Pro currently sends WhatsApp users to an external site with no way back, disrupting their flow and risking trust in WhatsApp's privacy.
The business problem: With ~588K Meta Pro Program eligible advertisers, the incremental revenue potential for this initiative is $143M. Not optimizing the sign up flow (especially for newer users) is leaving much of that potential revenue on the table.
The solve: Leverage a native sign up flow to schedule the call and align call details on backend with Meta Pro Team, which can reduce friction with ads product adoption and promote ads product retention.
WhatsApp Native MP Sign Up Flow
✅ 43% in user adoption (first quarter)
⏱️ 29% reduction in time spent on task
Entry points
The team initially proposed two main entry points, the first being an anchored chat banner and the second being a widget on the WhatsApp Business homepage. Both lead to the main sign up flow via a bottom sheet. The banner and widget would both be dismissed by opting into the sign up flow or by the close icon.
Main scheduling flow
Rescheduling flow
Cancellation flow
Resend email flow
