Whirlpool Redesigns - Countertop Oven and Espresso Maker
With Whirlpool’s multiple brands and expansive appliance portfolio, there is a constant need to stay competitive. Internal market research showed their main competitors gaining more market favorability due to enhanced features, better price points, and stronger UX. My role was to help lead design work on the new KitchenAid Countertop Oven and Fully Automatic Espresso Maker, the goal being to translate new market features into a cohesive and intuitive user experience that would overall regain market share.
Countertop Oven
need for new design layout, key new features introduced (dual cooking, flex pan and zones, primary vs secondary vs independent), what was accomplished
✅ XX% metric 1
⏱️ XX% metric 2
Product Team
Kyle - Product Manager
Annie - Product Designer
Alisha - Product Designer
My Role
Product Designer
Entry points
The team initially proposed two main entry points, the first being an anchored chat banner and the second being a widget on the WhatsApp Business homepage. Both lead to the main sign up flow via a bottom sheet. The banner and widget would both be dismissed by opting into the sign up flow or by the close icon.
Main scheduling flow
Rescheduling flow
Cancellation flow
Resend email flow
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