Burt’s Bees CBD Launch

With the growing number of CBD products populating the realm of skincare, Burt’s Bees was looking to capitalize on a user base previously known through research to have dedicated skincare regimes. While prior research showed users are hesitant to buy CBD products due to a lack of education, our team wanted to ensure the projected experience would have a clear path towards educational sourcing documentation along with an emphasis on natural ingredients for user buy in.

A large portion of the work was in taking a separate brand under the company and re-skinning pages/flows to the new CBD site. Part of this decision was to streamline engineering sprints and minimize on new dev builds while the other part was to create uniformity from a flow perspective across multiple brands under Clorox.

I was responsible for the re-skinning work that was split up between myself and another designer on the team. I was also in charge of building all of the hover states/micro-interactions that would take place within the site’s UI as well as annotating those transitions/timing intervals within the current design system.

Product Team

Meg Carreau, Head of Product Design

Aisha Steger, Product/Brand Designer

Patrick Kennedy, UX Researcher

My Role

Product Designer